In The Black Swan, Taleb originally explained Mediocristan and Extremistan to describe how many pundits, scholars, and participants had mistakenly believed that the finance industry followed a Gaussian distribution when it actually followed a Zipf-Mandelbrot power law.
Physical measurements in the world tend to have Gaussian distributions, “to live in Mediocristan,” but other domains, like finance, follow power laws, and “live in Extremistan.” In Mediocristan, the average weight of 100 random Americans won’t change much by adding the heaviest American into the sample as the 101st observation. Conversely, in Extremistan, the average income of 100 random Americans would change drastically by adding Bill Gates into the sample as the 101st observation.
Although it’s not commonly understood or discussed, Hollywood also lives in Extremistan. Successful studios, production companies, and freelancers all adopt barbell strategies.
In financial investing, a barbell strategy is a strategy in which an investor places a majority of the portfolio, maybe 90% to 95%, into extremely non-volatile assets like T-bills, CDs, cash, etc., and a minority of the portfolio, maybe 5% to 10%, into highly risky assets like stocks, venture capital, or futures.
In the financial domain, Taleb advocates for the barbell as a way of dealing with Black Swans–unexpected yet highly impactful events–by both hedging against negative Black Swans and profiting from positive Black Swans. In an extreme barbell strategy, the non-volatile majority of the portfolio might sustain small and steady losses in a bull market because T-bills wouldn’t beat the rate of inflation. T-bills are also insulated from recessions and will outperform bear markets. In both bear and bull markets however, some of the assets in the risky, volatile portion of the portfolio will sustain losses, but such losses are bounded and acceptable. The upside on the risky assets is effectively unbounded, so the highly profitable bets cover the losses for the rest of the portfolio.
What does all this mean for Hollywood? The barbell strategy is widespread.
It’s very typical in Hollywood for client work to serve as bread and butter. Invoicing for client work is usually fee-for-service, and filmmakers don’t expect, require, or depend on any particular clients’ product enjoying runaway success.
Specialists in Hollywood are creatives though, and join the industry because they love creating. The scrounge, toil, and pull favors to make their passion projects, some of which do enjoy runaway success.
Hollywood lives in Extremistan because the physical inputs–development, pre-production, production, post-production, and marketing and distribution–are only very tenuously related to the outputs–tickets, views, à la carte VOD purchases, subscribers to subscription VOD services, etc.
Even though Hollywood’s finances are severely obfuscated, assume that the Pareto principle is in play, that 20% of films and shows generate 80% of the revenue. Matthew Ball and Prashob Menon explain that revenue has been stagnant and fragmentation of the industry has intensified.
In Vanity Fair, Nick Bilton explains how the inefficient Gaussian aspects of the industry are about to get squeezed. Silicon Valley is about to make Extremistan even more extreme.